Content Strategist. Creator. Writer. Nerd.
Content for XCOM 2 was multifaceted. On one level, we kept the tone of humans fighting a guerilla war against Aliens that rule Earth. The social content I created spanned the gallows humor of war and memes while also revealing information about the game through a wide variety of blogs.
Two big things to focus on here (besides the blog writing):
First, I proposed and oversaw several strategies ultimately used around the anniversary of XCOM 2's launch and the social assets created for War of the Chosen.
Second, I have a quick story about evolving your infographics. In realtime, we realized that by isolating bits of data, we gave each data point more meaning…and spread out a lot more content for the social channels. That also equated to better overall reach and engagement.
When the initial infographic went up containing reams of data, it wasn’t moving the needle with less than 20-30k reach. As we broke them up into chunks, each individual piece averaged 50k reach and 2x the number of likes.