Content Strategist. Creator. Writer. Nerd.
Borderlands is a beast all its own. An id-driven, crazy-as-hell game series that doesn't take itself too seriously and constantly allowed me to try something different.
The "Cooking with Krieg" recipes was an idea I conceived organized and executed, capitalizing on Thanksgiving…and me being REALLY hungry. That spike gave us the highest organic reach of any piece that’s run on the channel (over 1 million in a couple days)...until I topped myself with the video version. Inspired by all the cooking videos online, I came up with a messed-up cooking video of my own (WATCH IT). I scripted the clip and "acted" as the chef. That video pulled in 1.8 million organic reach over Super Bowl weekend.
Those are just two examples.
We also have been finding ways to expand the existing lore and working with the developers to create on-brand, in-character content that speaks to the fans.
I created copy for fake weapon adds – each one keeping in tone with each manufacturer’s “voice.”
I conducted a FB live chat where I wrote an hour’s-worth of responses and dialogue so that Dr. Zed could give bad medical advice to fans.
I could go on - but I won't.